Facebook Insights 2011 Bruksanvisning

Facebook Foto- och/eller videoprogramvara Insights 2011

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Facebook Insights
Product Guide for Facebook Page owners
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Getting started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Monitor key metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Get Insights about the people using your Page . . . . . . . . . . . . . 7
Get Insights about how people interact with Your Page . . . . . 10
Get more fans and interactions for your Page . . . . . . . . . . . . . . 12
Facebook © 2011 Page 1
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 2
Having good analytics is a key to successfully growing a business. To
this end, we want to provide you with even better metrics for your
Facebook Apps, websites, and Pages. We’re excited to announce that
we recently launched an improved Insights dashboard.
The new Insights dashboard provides a single view of all your Facebook
analytics related to:
 Websites, including fully-integrated sites, sites that use social
plugins, as well as non-integrated domains
 Apps, including canvas, mobile, device, and desktop apps
 Facebook Pages, including Pages created on Facebook.com and
those that are part of the Open Graph protocol
For example, you can now view analytics about specific stories that
people liked on your website, or how many people commented on
your Page Posts*. This data will tell you what your audience finds most
interesting so that you can capitalize on that content.
In this guide, we will focus on Insights for your Page and will help you
understand the analytics that Insights provide. This information can be
used to fine-tune pages in order to increase engagement. If you have
integrated the Open Graph protocol into your Web pages, Insights will
capture engagement with Pages regardless of whether an action was
taken on or off Facebook.
*Note: This is anonymized aggregate data and does not include personally
identifiable information.
Introduction
Facebook Insights: Analytics for Websites, Applications
and Pages all in one place
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 3
Getting Started
To see metrics on your Facebook Page, go to the Insights dashboard ( http://www.facebook.
com/insights). Only Page admins, application owners, and domain admins can view Insights
data for the properties they own or administer.
On this dashboard, you’ll be able to see basic metrics for all of your Pages:
To access a more detailed dashboard for a specific Page, select the name of the Page in the drop-
down menu on the left navigation bar or click on ‘View Insights’ under the name of your Page.
Two Ways to View Detailed Insights
Likes
 Monthly Active Users: The number of people
who have interacted with or viewed your
Page or its posts in the last 30 days. This
includes interactions from fans and non-
fans.
 Daily New Likes: The number of new Likes
that your Page received during the last
complete day for which the data was
gathered.
Interactions
 Daily Post Views: The number of times
people (fans and non-fans) have viewed
a story posted by your Page during the
last complete day for which the data was
gathered.
 Daily Post Feedback: The number of likes
and comments made on stories posted by
your Page during the last complete day for
which the data was gathered.
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Produktspecifikationer

Varumärke: Facebook
Kategori: Foto- och/eller videoprogramvara
Modell: Insights 2011

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